{"id":10046,"date":"2022-06-27T12:45:50","date_gmt":"2022-06-27T10:45:50","guid":{"rendered":"https:\/\/www.lovejob.pl\/employer-branding-przyklady-i-narzedzia\/"},"modified":"2026-08-11T11:01:25","modified_gmt":"2026-08-11T09:01:25","slug":"employer-branding-examples","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/employer-branding-examples\/","title":{"rendered":"Employer branding: examples"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Employer branding<\/em> &#8211; examples<\/h2>\n[\/nectar_highlighted_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5><strong>If you&#8217;ve ever wondered what employer branding is, here&#8217;s the easiest way to explain it. You have certainly visited employers&#8217; websites in the past. If while browsing through them you thought that they gave a positive impression and you could work for them, you probably came across a good employer branding. Discover all the benefits of good employer branding below.<\/strong><\/h5>\n <\/div>[nectar_image_with_hotspots image=&#8221;9312&#8243; preview=&#8221;https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/02\/john-schnobrich-FlPc9_VocJ4-unsplash.jpg&#8221; color_1=&#8221;Accent-Color&#8221; hotspot_icon=&#8221;plus_sign&#8221; tooltip=&#8221;hover&#8221; tooltip_shadow=&#8221;none&#8221;][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Benefits<\/em> of employer<\/h2>\n<h2>branding <em>activities<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<strong>Employer branding<\/strong>, or simply EB, is a set of activities from the HR and marketing areas. Their basic goal is following &#8211; <strong>building the reliable employer&#8217;s image.<\/strong> Concern about good employee &#8211; employer relations, a clearly defined external image and organizational culture, are components of good employer branding. The advantages of employer branding activities include:<\/p>\n<ul>\n<li><strong>building satisfaction among employees<\/strong><\/li>\n<li><strong>attracting candidates with a specific professional profile<\/strong><\/li>\n<li><strong>building a friendly and creative work environment<\/strong><\/li>\n<li><strong>acquiring ambassadors for (often free) promotional activities<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2>Employer branding &#8211; <em>examples<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Employer branding activities can be divided into <strong>internal and external<\/strong> due to their reach. Considering the first one, all activities are directed to current employees. Therefore, their task is to create a friendly working environment and build a sense of belonging. Thanks to them, the employees will speak favorably about their employer. Also outside the company. Internal employer branding activities include:<\/p>\n<ul>\n<li><strong>employee benefits, e.g. medical care for pets<\/strong><\/li>\n<li><strong>work life balance<\/strong><\/li>\n<li><strong>professional development and access to free learning<\/strong><\/li>\n<li><strong>integration initiatives<\/strong><\/li>\n<li><strong>a unique style of communication inside the organization<\/strong><\/li>\n<\/ul>\n<p>In external employer branding, we address people outside the organization, such as candidates and potential business partners. Employer branding activities in this area are focused on building a good employer&#8217;s image. It is a kind of constant communication to make the company an employer by choice and not by chance.<\/p>\n<p>External employer branding &#8211; examples:<\/p>\n<ul>\n<li><strong>online activities and recruitment campaigns<\/strong><\/li>\n<li><strong>adapting the career page (more about it <a href=\"https:\/\/www.lovejob.pl\/en\/career-page\/\">here<\/a>)<\/strong><\/li>\n<li><strong>attractive, compelling job offers<\/strong><\/li>\n<li><strong>the activity of ambassadors in Social Media (more about ambassadors and the Employee Advocacy <a href=\"https:\/\/www.lovejob.pl\/en\/co-oznacza-employee-advocacy\/\">here<\/a>)<\/strong><\/li>\n<li><strong>internship and ambassador programs<\/strong><\/li>\n<li><strong>participation in job fairs and industry events<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Employer branding &#8211; examples of how other brands have done it <a href=\"https:\/\/info.6connex.com\/blog\/employer-branding-examples-strategy\">here.<\/a><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Employer<\/em> branding<\/h2>\n<h2>agency <em>services<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]If you do not have dedicated employer branding specialists on board, a simple solution is to use the offer of an employer branding agency. The EB agency has a number of analysts, UX\/UI designers, copywriters and digital specialists. With them, you will become a leading employer on the market![\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#eaeaea&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>As many as 84% of candidates consider the employer&#8217;s reputation when applying.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h5><strong>To sum up, at a time when the marketing awareness of enterprises is at a high level, EB is an area that many employers look after with particular care. So if you want to become a desired employer and cooperate with qualified talents, take care of it as soon as possible. We will be happy to help you with this. <a href=\"https:\/\/www.lovejob.pl\/en\/services\/\">Read more.<\/a><\/strong><\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<blockquote><p><strong>Chcesz wiedzie\u0107 od czego zacz\u0105\u0107? Jak okre\u015bli\u0107 grup\u0119 docelow\u0105 i pisa\u0107 j\u0119zykiem korzy\u015bci? Zostaw sw\u00f3j e-mail, a dostaniesz od nas \u015bwie\u017ce &#8220;Kompendium Wiedzy marketingu rekrutacyjnego \u2013 jak robi\u0107 to dobrze&#8221;.<\/strong><\/p><\/blockquote>\n<p class=\"wpcf7-contact-form-not-found\"><strong>Error:<\/strong> Contact form not found.<\/p>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;] Employer branding&#8230;<\/p>\n","protected":false},"author":14,"featured_media":9623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[123],"tags":[],"class_list":["post-10046","post","type-post","status-publish","format-standard","has-post-thumbnail","category-employer-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Examples and tools of Employer Branding - LoveJob<\/title>\n<meta name=\"description\" content=\"Employer branding activities: tools and examples. 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