{"id":10841,"date":"2022-08-08T10:48:24","date_gmt":"2022-08-08T08:48:24","guid":{"rendered":"https:\/\/www.lovejob.pl\/?p=10841"},"modified":"2023-04-28T14:01:12","modified_gmt":"2023-04-28T12:01:12","slug":"employer-branding-what-is-it","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/employer-branding-what-is-it\/","title":{"rendered":"Employer branding: what is it?"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Employer<\/em> branding: what is <em>it?<\/em><\/h2>\n[\/nectar_highlighted_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5><strong>If you want candidates to fight for a job in your company, build an employer brand. Employer branding &#8211; what is it, every employer should know. Why? Because modern employer branding supports not only during recruitment. Read on.<\/strong><\/h5>\n <\/div>[nectar_image_with_hotspots image=&#8221;10821&#8243; preview=&#8221;https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/08\/employer-branding-co-to-scaled.jpg&#8221; color_1=&#8221;Accent-Color&#8221; hotspot_icon=&#8221;plus_sign&#8221; tooltip=&#8221;hover&#8221; tooltip_shadow=&#8221;none&#8221;][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>What<\/em> does employer branding <em>mean?<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Employer branding, <strong>building the employer brand<\/strong>, covers all the company&#8217;s activities that include convincing employees and candidates that it is worth working for you. For this to happen, you need to show jobseekers that your company is a place where they can develop, and iwhen it comes to the current employees &#8211; to prove it every day.<\/p>\n<p><strong>A positive image of the company, as well as good opinions, attract candidates the most.<\/strong> Currently, most employers offer benefits that are slowly becoming standard. This means that some of them are no longer treated as an attractive addition, but something that employees simply deserve. In such a situation, the value proposition takes on a completely different meaning.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#eaeaea&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>As much as 20% of recruitment does not end with filling a vacancy.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2>Employer branding <em>areas<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<strong>Employer branding divides into internal and external.<\/strong> The first one is aimed at current employees, while the second one focuses on candidates who are looking for a job. Internal employer branding is designed to reduce the rotation and increase the level of satisfaction. It includes, among others:<\/p>\n<ul>\n<li><strong>motivating systems<\/strong><\/li>\n<li><strong>key values<\/strong><\/li>\n<li><strong>development programs and trainings<\/strong><\/li>\n<li><strong>integration trips<\/strong><\/li>\n<li><strong>flexible working hours<\/strong><\/li>\n<li><strong>internal communication<\/strong><\/li>\n<\/ul>\n<p>External employer branding, that is communication between candidates and the employer, is a set of activities deployed to build a positive image of the employer. It includes, among others:<\/p>\n<ul>\n<li><strong>recruitment marketing<\/strong><\/li>\n<li><strong>image campaigns<\/strong><\/li>\n<li><strong>CSR activities<\/strong><\/li>\n<li><strong>participation in job fairs<\/strong><\/li>\n<li><strong>implementation of the career page (more <a href=\"https:\/\/www.lovejob.pl\/en\/zakladka-kariera-od-czego-zaczac\/\">here<\/a>)<\/strong><\/li>\n<li><strong>activity on social media profiles<\/strong><\/li>\n<li><strong>cooperation with schools<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>1\/4 of the candidates resign from the job offer before the end of the recruitment process.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Employer<\/em> branding: benefits<\/h2>\n[\/nectar_highlighted_text][vc_column_text]<strong><a href=\"https:\/\/www.icims.com\/solutions\/business-need\/attract-talent\/\">According to the research<\/a>, 86% of HR specialists claim that employer branding activities resemble marketing activities.<\/strong> Conclusion? Employer branding, as well as marketing, have a huge impact on their recipients and can change the way they think about the [employer] brand.<\/p>\n<p>So what are the benefits of a well-implemented employer branding? First of all, it effectively deals with employee turnover, reducing it by up to 28%. However, that&#8217;s not all. <strong><a href=\"https:\/\/www.careerarc.com\/blog\/employer-branding-study-infographic\/\">According to research<\/a>, 96% of companies believe that the employer reputation has an impact on the incomes.<\/strong> Eventually, it is also worth adding:<\/p>\n<ul>\n<li><strong>spontaneous applications<\/strong><\/li>\n<li><strong>more valuable resumes<\/strong><\/li>\n<li><strong>increased interest in working of passive candidates<\/strong><\/li>\n<li><strong>recruiting employees with a strict competency profile<\/strong><\/li>\n<li><strong>reduction of recruitment costs<\/strong><\/li>\n<li><strong>increasing the involvement of current employees<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>How<\/em> to implement employer <em>branding?<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]There are many things that need to be taken care of in order to build a good employer branding. Above all, however, you need to act in a way tailored to the market and the current needs of the candidates. And how to do it?<\/p>\n<p>This is where all kinds of <strong>data and current trends tracking<\/strong> can help. They clearly show the dynamics of a changing market and make it possible to adjust the activities to what the candidates currently expect. And that changes constantly.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h5><strong>Do you want to build a strong employer brand? Contact us! Together, we will create a strategy tailored to your needs and implement whatever you choose, whether it&#8217;s recruiting campaign or improving your reputation on the employers&#8217; market. <a href=\"https:\/\/www.lovejob.pl\/en\/services\/\">More information.<\/a><\/strong><\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<blockquote><p><strong>Chcesz wiedzie\u0107 od czego zacz\u0105\u0107? Jak okre\u015bli\u0107 grup\u0119 docelow\u0105 i pisa\u0107 j\u0119zykiem korzy\u015bci? Zostaw sw\u00f3j e-mail, a dostaniesz od nas \u015bwie\u017ce &#8220;Kompendium Wiedzy marketingu rekrutacyjnego \u2013 jak robi\u0107 to dobrze&#8221;.<\/strong><\/p><\/blockquote>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9010-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"9010\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/10841#wpcf7-f9010-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formularz kontaktowy\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"9010\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9010-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"d-flex align-items-center flex-tablet-column mb-3 w-70 w-tablet-100\">\n\t<p><label class=\"w-tablet-100 flex-1\"> Imi\u0119 *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"form-MR-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label class=\"w-tablet-100 flex-2\"> Tw\u00f3j email s\u0142u\u017cbowy*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"form-MR-mail\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n[honeypot website-566 id:LoveJobWebsite]\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-193\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-193\" value=\"1\" checked=\"checked\" aria-invalid=\"false\" \/><\/span><\/span><\/span><span class=\"acceptance-font\">Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w zwi\u0105zku z wys\u0142aniem zapytania o Kompendium Wiedzy przez Religa&Arak Sp. z o.o. ul. Gromadzka 103, 30-719 Krak\u00f3w. Aby uzyska\u0107 szczeg\u00f3\u0142owe informacje, jak przetwarzamy Twoje dane osobowe, zapoznaj si\u0119 z nasz\u0105 <a href=\"http:\/\/www.lovejob.pl\/polityka-prywatnosci\/\">Polityk\u0105 prywatno\u015bci<\/a>.<\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"form-manual-submit-btn-MR\" type=\"submit\" value=\"Chc\u0119 otrzyma\u0107 kompendium za darmo\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;] Employer branding:&#8230;<\/p>\n","protected":false},"author":14,"featured_media":10822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[123],"tags":[],"class_list":{"0":"post-10841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer-branding-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding: what is it? - Agencja Employer Branding LoveJob<\/title>\n<meta name=\"description\" content=\"Employer branding: what is it? See what benefits Employer Branding gives companies and check how to implement in your company. Read on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovejob.pl\/en\/employer-branding-what-is-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding: what is it? - Agencja Employer Branding LoveJob\" \/>\n<meta property=\"og:description\" content=\"Employer branding: what is it? See what benefits Employer Branding gives companies and check how to implement in your company. 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