{"id":11077,"date":"2022-08-22T10:59:24","date_gmt":"2022-08-22T08:59:24","guid":{"rendered":"https:\/\/www.lovejob.pl\/jak-wyglada-proces-onboardingu-kopia\/"},"modified":"2023-04-28T13:58:36","modified_gmt":"2023-04-28T11:58:36","slug":"internal-employer-branding","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/internal-employer-branding\/","title":{"rendered":"Internal employer branding: build your employer brand"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Internal<\/em> employer <em>branding:<\/em> build your employer <em>brand<\/em><\/h2>\n[\/nectar_highlighted_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5><strong>Employer branding, that is building the employer brand, is divided into internal and external. While the second one is focused on people not yet associated with the brand, internal employer branding is addressed to current employees and business partners. Employers sometimes forget about them and are too focused on acquiring new ones. This is a huge mistake, but more on that in this article.<\/strong><\/h5>\n <\/div>[nectar_image_with_hotspots image=&#8221;11069&#8243; preview=&#8221;https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/08\/employer-branding-wewnetrzny-scaled.jpg&#8221; color_1=&#8221;Accent-Color&#8221; hotspot_icon=&#8221;plus_sign&#8221; tooltip=&#8221;hover&#8221; tooltip_shadow=&#8221;none&#8221;][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>What<\/em> is internal employer <em>branding?<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<strong>Internal employer branding<\/strong> is the process of building the employer brand. It is about the activities that focus on current employees and partners. It aims at keeping people associated with the company motivated to work. What for? A satisfied employee usually is an indirect method of acquiring new specialists or business partners.<\/p>\n<p>The tasks of internal employer branding include:<\/p>\n<ul>\n<li><strong>reduction of rotation in the team<\/strong><\/li>\n<li><strong>acquiring new specialists on recommendation<\/strong><\/li>\n<li><strong>increasing the motivation of current employees<\/strong><\/li>\n<li><strong>maintaining loyal specialists<\/strong><\/li>\n<li><strong>gaining new partners as a result of\u00a0 recommendations<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#eaeaea&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Read more about employer branding <a href=\"https:\/\/www.lovejob.pl\/en\/employer-branding-what-is-it\/\">here.<\/a><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Internal<\/em> employer <em>branding:<\/em> best <em>practices<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]There are many methods and strategies for building the internal employer brand, but the most popular are:<\/p>\n<h4>#1 Employee benefits<\/h4>\n<p>These are the benefits packages that every employee receives while joining the firm. The most frequently mentioned include: private medical care, Multisport card, group insurance. They are, however, taking by employees as a standard rather than an actual bonus.<\/p>\n<p>Among the less obvious benefits there are:<\/p>\n<ul>\n<li><strong>private vet care for employees&#8217; pets<\/strong><\/li>\n<li><strong>chill room<\/strong><\/li>\n<li><strong>language courses<\/strong><\/li>\n<li><strong>the possibility of obtaining a loan from the employer<\/strong><\/li>\n<li><strong>company kindergarten<\/strong><\/li>\n<\/ul>\n<p>As you can see, a lot here depends on the good intentions of the employer.<\/p>\n<h4>#2 Internal motivational system<\/h4>\n<p>To create a motivation system that meets its purpose and increases your employees&#8217; motivation, listen to them. It is their individual needs and expectations that will be the foundation for building a program. And so, for some, trainings will be important, when for others &#8211; contests that diversify daily work. The third group, however, will say that nothing motivates them more than cash bonuses. OK, but the fourth will say that they value the integration during business trips. And so on.<\/p>\n<h4>#3 Easy internal communication<\/h4>\n<p>It breaks the distance between the employer and the employee. For this reason, keep bureaucracy inside the company to a minimum. For example, bothering with several e-mails to various departments when dealing with approving a holiday application is unnecessary. Finally, create a friendly atmosphere and make sure that all the information you want to provide to your employees reaches them smoothly.<\/p>\n<h4>#4 Employee referral program<\/h4>\n<p>It is based on rewarding employees, thanks to whom the company acquired new specialists. Of course, in the form of money, most desired by employees. When implementing it, remember about the clear form of the program and make sure that your employees know how to use it.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3><a href=\"https:\/\/www.hrdive.com\/news\/why-chipotle-is-still-hiring-while-other-restaurants-shutter\/593400\/\">See how<\/a> Chipotle hired thousands of new employees thanks to internal employer branding.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h5><strong>There are many methods for effective internal employer branding. However, if we had to indicate the most important one, it would be internal communication. It is the bridge between the employer and employees that allows you to build a relationship based on trust and cooperation. If you already know that your internal communication needs improvement, <a href=\"https:\/\/www.lovejob.pl\/en\/contact\/\">please contact us.<\/a> We will help you build the communication that your employees want and create a strategy that will make you a leading employer on the market!<\/strong><\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<blockquote><p><strong>Chcesz wiedzie\u0107 od czego zacz\u0105\u0107? Jak okre\u015bli\u0107 grup\u0119 docelow\u0105 i pisa\u0107 j\u0119zykiem korzy\u015bci? Zostaw sw\u00f3j e-mail, a dostaniesz od nas \u015bwie\u017ce &#8220;Kompendium Wiedzy marketingu rekrutacyjnego \u2013 jak robi\u0107 to dobrze&#8221;.<\/strong><\/p><\/blockquote>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9010-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"9010\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/11077#wpcf7-f9010-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formularz kontaktowy\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"9010\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9010-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"d-flex align-items-center flex-tablet-column mb-3 w-70 w-tablet-100\">\n\t<p><label class=\"w-tablet-100 flex-1\"> Imi\u0119 *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"form-MR-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label class=\"w-tablet-100 flex-2\"> Tw\u00f3j email s\u0142u\u017cbowy*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"form-MR-mail\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n[honeypot website-566 id:LoveJobWebsite]\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-193\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-193\" value=\"1\" checked=\"checked\" aria-invalid=\"false\" \/><\/span><\/span><\/span><span class=\"acceptance-font\">Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w zwi\u0105zku z wys\u0142aniem zapytania o Kompendium Wiedzy przez Religa&Arak Sp. z o.o. ul. Gromadzka 103, 30-719 Krak\u00f3w. Aby uzyska\u0107 szczeg\u00f3\u0142owe informacje, jak przetwarzamy Twoje dane osobowe, zapoznaj si\u0119 z nasz\u0105 <a href=\"http:\/\/www.lovejob.pl\/polityka-prywatnosci\/\">Polityk\u0105 prywatno\u015bci<\/a>.<\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"form-manual-submit-btn-MR\" type=\"submit\" value=\"Chc\u0119 otrzyma\u0107 kompendium za darmo\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;] Internal employer&#8230;<\/p>\n","protected":false},"author":9,"featured_media":11070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[123],"tags":[],"class_list":{"0":"post-11077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer-branding-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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