{"id":11196,"date":"2022-09-26T15:35:21","date_gmt":"2022-09-26T13:35:21","guid":{"rendered":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/"},"modified":"2023-04-28T13:41:27","modified_gmt":"2023-04-28T11:41:27","slug":"employer-branding-goals","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/employer-branding-goals\/","title":{"rendered":"Employer Branding Goals"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Employer<\/em> Branding Goals<\/h2>\n[\/nectar_highlighted_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5><strong>Employer branding goals? EB activities are aimed at building an attractive image of the employer&#8217;s brand in the eyes of candidates and employees. However, the term itself is too general to fully express the scope of EB&#8217;s actions that could be undertaken to meet its short and long term goals. Read more.<\/strong><\/h5>\n <\/div>[nectar_image_with_hotspots image=&#8221;11190&#8243; preview=&#8221;https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg&#8221; color_1=&#8221;Accent-Color&#8221; hotspot_icon=&#8221;plus_sign&#8221; tooltip=&#8221;hover&#8221; tooltip_shadow=&#8221;none&#8221;][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>What<\/em> is Employer <em>Branding?<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]We already said more about what employer branding is. However, as a reminder, we will add that it is <strong>building the employer&#8217;s brand image<\/strong> to convince current employees and candidates that a given organization is worth working for. For this to happen, you must show that your company is a place where employees can really develop.<\/p>\n<p><strong>Remember that 20% of recruitment processes do not end with filling a vacancy.<\/strong> Then it is worth taking care of proper employer branding. Anyway, filling the staffing gap is just the beginning. In fact, the employer branding goals cover many areas. They include:<\/p>\n<ul>\n<li><strong>building positive experiences<\/strong><\/li>\n<li><strong>increasing employee loyalty<\/strong><\/li>\n<li><strong>promoting the values and culture of work<\/strong><\/li>\n<li><strong>improving internal communication<\/strong><\/li>\n<li><strong>employee advocacy<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#eaeaea&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>80% of HR specialists claim that employer branding has a significant impact on hiring skilled talents.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Filling<\/em> the gaps<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Recruitment marketing is one of the employer branding activities areas. Filling the gaps in a team to is a challenge that many companies face. The recruitment campaign is the answer. However, before you move on to its implementation, think about the source of the problem and answer the question: Why are my employees leaving? <strong>Perhaps the problem is not the salary, but the type of benefits offered or the lack of satisfying projects.<\/strong>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Building<\/em> positive experiences<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Effective employer branding makes the candidate want to stay right after entering your office. The way we use the available space and the emotional layer contribute to the sum of positive impressions of people visiting the company. In order to make our organization encourage people to stay there, think about the interior design of the office. <strong>Make it an aesthetic space, creatively influencing, warm and cozy.<\/strong> On the other hand, take care of the appropriate onboarding with our <a href=\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/07\/Employee-onboarding-pdf.pdf\"><strong>free onboarding guide.<\/strong><\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Increase<\/em> employee loyalty<\/h2>\n[\/nectar_highlighted_text][vc_column_text]A loyal employee is a committed team member who doesn&#8217;t think about changing his job. Do you think a dedicated employee is a myth? We will tell you our secret: <strong>each employee has the potential to become attached to you!<\/strong> You just have to take care of him.<\/p>\n<p>A great way to build trust is to contribute to the development of your employees. You can do this through <strong>study funding, internship programs, sponsorship classes or a training budget.<\/strong>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Promotion<\/em> of work culture<\/h2>\n[\/nectar_highlighted_text][vc_column_text]The employer&#8217;s brand image translates into the initial opinion about the workplace. <strong>As many as 96% of respondents say that the compliance of personal beliefs with the values and culture of the organization affects job satisfaction.<\/strong> So how to promote the unique values by which the company is expressed? For example, by providing a Culture Book that any candidate can read.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Improving<\/em> internal communication<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Building unique internal communication is the basic goal of employer branding. You surely know best how the flow of information between departments usually looks like. <strong>Creating a cyberspace for sharing information, putting up a notice board, mailing communication.<\/strong> These are one of the ways you will improve the flow of information in your company with.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;]\n<h2><em>Employee<\/em> Advocacy<\/h2>\n[\/nectar_highlighted_text][vc_column_text]That means <strong>internal ambassador programs.<\/strong> These are activities supporting the building of personal brands of employees. As you surely know, <strong>the strength of any brand is its authenticity.<\/strong> It supports building a positive image of the employer and makes the candidates start coming to you on their own. How can this be achieved? Use what you already have: your employees! By providing them with the necessary support help them create materials promoting work in your company. These, in turn, will be shared via your employees&#8217; private channels.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>You can find more about building an employer branding strategy <a href=\"https:\/\/haiilo.com\/blog\/employer-branding-9-steps-to-build-successful-strategy\/\">here.<\/a><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h5><strong>As you can see, employer branding goals cover many areas. Some you can implement quickly and easily. The rest, such as recruitment campaigns or content for candidates, is better left to specialists. For this purpose, <a href=\"https:\/\/www.lovejob.pl\/en\/contact\/\">write to us!<\/a> We will be happy to learn about your expectations and build an employer branding strategy you will achieve each goal with!<\/strong><\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#e8e8e8&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<blockquote><p><strong>Chcesz wiedzie\u0107 od czego zacz\u0105\u0107? Jak okre\u015bli\u0107 grup\u0119 docelow\u0105 i pisa\u0107 j\u0119zykiem korzy\u015bci? Zostaw sw\u00f3j e-mail, a dostaniesz od nas \u015bwie\u017ce &#8220;Kompendium Wiedzy marketingu rekrutacyjnego \u2013 jak robi\u0107 to dobrze&#8221;.<\/strong><\/p><\/blockquote>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9010-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"9010\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/11196#wpcf7-f9010-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formularz kontaktowy\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"9010\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9010-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"d-flex align-items-center flex-tablet-column mb-3 w-70 w-tablet-100\">\n\t<p><label class=\"w-tablet-100 flex-1\"> Imi\u0119 *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"form-MR-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label class=\"w-tablet-100 flex-2\"> Tw\u00f3j email s\u0142u\u017cbowy*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"form-MR-mail\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n[honeypot website-566 id:LoveJobWebsite]\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-193\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-193\" value=\"1\" checked=\"checked\" aria-invalid=\"false\" \/><\/span><\/span><\/span><span class=\"acceptance-font\">Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych w zwi\u0105zku z wys\u0142aniem zapytania o Kompendium Wiedzy przez Religa&Arak Sp. z o.o. ul. Gromadzka 103, 30-719 Krak\u00f3w. Aby uzyska\u0107 szczeg\u00f3\u0142owe informacje, jak przetwarzamy Twoje dane osobowe, zapoznaj si\u0119 z nasz\u0105 <a href=\"http:\/\/www.lovejob.pl\/polityka-prywatnosci\/\">Polityk\u0105 prywatno\u015bci<\/a>.<\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"form-manual-submit-btn-MR\" type=\"submit\" value=\"Chc\u0119 otrzyma\u0107 kompendium za darmo\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text highlight_color=&#8221;#dd3333&#8243; style=&#8221;half_text&#8221;] Employer Branding&#8230;<\/p>\n","protected":false},"author":14,"featured_media":11191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[123],"tags":[],"class_list":{"0":"post-11196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer-branding-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Employer Branding goals? - LoveJob<\/title>\n<meta name=\"description\" content=\"What are the employer branding goals? Get to know them all with our article and become a leading employer now! Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Employer Branding goals? - LoveJob\" \/>\n<meta property=\"og:description\" content=\"What are the employer branding goals? Get to know them all with our article and become a leading employer now! Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencja Employer Branding LoveJob\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-26T13:35:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T11:41:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Arak-Stachacz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Arak-Stachacz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\"},\"author\":{\"name\":\"Anna Arak-Stachacz\",\"@id\":\"https:\/\/www.lovejob.pl\/#\/schema\/person\/d3a54e2a2c53e1d5181873c2e7a37ac8\"},\"headline\":\"Employer Branding Goals\",\"datePublished\":\"2022-09-26T13:35:21+00:00\",\"dateModified\":\"2023-04-28T11:41:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\"},\"wordCount\":2090,\"publisher\":{\"@id\":\"https:\/\/www.lovejob.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg\",\"articleSection\":[\"Employer Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\",\"url\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\",\"name\":\"What are Employer Branding goals? - LoveJob\",\"isPartOf\":{\"@id\":\"https:\/\/www.lovejob.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg\",\"datePublished\":\"2022-09-26T13:35:21+00:00\",\"dateModified\":\"2023-04-28T11:41:27+00:00\",\"description\":\"What are the employer branding goals? Get to know them all with our article and become a leading employer now! Read more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage\",\"url\":\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg\",\"contentUrl\":\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"widok-z-gory-na-kawe-notatnik-i-cele-employer-brandingowe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.lovejob.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Employer Branding Goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lovejob.pl\/#website\",\"url\":\"https:\/\/www.lovejob.pl\/\",\"name\":\"Agencja Employer Branding LoveJob\",\"description\":\"Agencja Employer Branding\",\"publisher\":{\"@id\":\"https:\/\/www.lovejob.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lovejob.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lovejob.pl\/#organization\",\"name\":\"Agencja Employer Branding LoveJob\",\"url\":\"https:\/\/www.lovejob.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lovejob.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/og.png\",\"contentUrl\":\"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/og.png\",\"width\":1200,\"height\":630,\"caption\":\"Agencja Employer Branding LoveJob\"},\"image\":{\"@id\":\"https:\/\/www.lovejob.pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/lovejob-employer-brand-change-communication\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lovejob.pl\/#\/schema\/person\/d3a54e2a2c53e1d5181873c2e7a37ac8\",\"name\":\"Anna Arak-Stachacz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lovejob.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a2a7d547b518d72c885e69d89609c50d8db1c454a4189fcb8fd10c9a6900ebc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a2a7d547b518d72c885e69d89609c50d8db1c454a4189fcb8fd10c9a6900ebc?s=96&d=mm&r=g\",\"caption\":\"Anna Arak-Stachacz\"},\"url\":\"https:\/\/www.lovejob.pl\/en\/author\/anna-arak-stachacz-lj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are Employer Branding goals? - LoveJob","description":"What are the employer branding goals? Get to know them all with our article and become a leading employer now! Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/","og_locale":"en_US","og_type":"article","og_title":"What are Employer Branding goals? - LoveJob","og_description":"What are the employer branding goals? Get to know them all with our article and become a leading employer now! Read more.","og_url":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/","og_site_name":"Agencja Employer Branding LoveJob","article_published_time":"2022-09-26T13:35:21+00:00","article_modified_time":"2023-04-28T11:41:27+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg","type":"image\/jpeg"}],"author":"Anna Arak-Stachacz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Arak-Stachacz","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#article","isPartOf":{"@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/"},"author":{"name":"Anna Arak-Stachacz","@id":"https:\/\/www.lovejob.pl\/#\/schema\/person\/d3a54e2a2c53e1d5181873c2e7a37ac8"},"headline":"Employer Branding Goals","datePublished":"2022-09-26T13:35:21+00:00","dateModified":"2023-04-28T11:41:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/"},"wordCount":2090,"publisher":{"@id":"https:\/\/www.lovejob.pl\/#organization"},"image":{"@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg","articleSection":["Employer Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/","url":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/","name":"What are Employer Branding goals? - LoveJob","isPartOf":{"@id":"https:\/\/www.lovejob.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage"},"image":{"@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg","datePublished":"2022-09-26T13:35:21+00:00","dateModified":"2023-04-28T11:41:27+00:00","description":"What are the employer branding goals? Get to know them all with our article and become a leading employer now! Read more.","breadcrumb":{"@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lovejob.pl\/cele-employer-brandingu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#primaryimage","url":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg","contentUrl":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/cele-employer-brandingowe-scaled.jpg","width":2560,"height":1707,"caption":"widok-z-gory-na-kawe-notatnik-i-cele-employer-brandingowe"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lovejob.pl\/cele-employer-brandingu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.lovejob.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Employer Branding Goals"}]},{"@type":"WebSite","@id":"https:\/\/www.lovejob.pl\/#website","url":"https:\/\/www.lovejob.pl\/","name":"Agencja Employer Branding LoveJob","description":"Agencja Employer Branding","publisher":{"@id":"https:\/\/www.lovejob.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lovejob.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lovejob.pl\/#organization","name":"Agencja Employer Branding LoveJob","url":"https:\/\/www.lovejob.pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lovejob.pl\/#\/schema\/logo\/image\/","url":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/og.png","contentUrl":"https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/09\/og.png","width":1200,"height":630,"caption":"Agencja Employer Branding LoveJob"},"image":{"@id":"https:\/\/www.lovejob.pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/lovejob-employer-brand-change-communication\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.lovejob.pl\/#\/schema\/person\/d3a54e2a2c53e1d5181873c2e7a37ac8","name":"Anna Arak-Stachacz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lovejob.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a2a7d547b518d72c885e69d89609c50d8db1c454a4189fcb8fd10c9a6900ebc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a2a7d547b518d72c885e69d89609c50d8db1c454a4189fcb8fd10c9a6900ebc?s=96&d=mm&r=g","caption":"Anna Arak-Stachacz"},"url":"https:\/\/www.lovejob.pl\/en\/author\/anna-arak-stachacz-lj\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/posts\/11196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/comments?post=11196"}],"version-history":[{"count":4,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/posts\/11196\/revisions"}],"predecessor-version":[{"id":11200,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/posts\/11196\/revisions\/11200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/media\/11191"}],"wp:attachment":[{"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/media?parent=11196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/categories?post=11196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lovejob.pl\/en\/wp-json\/wp\/v2\/tags?post=11196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}