{"id":11239,"date":"2019-01-07T11:57:57","date_gmt":"2019-01-07T10:57:57","guid":{"rendered":"https:\/\/www.lovejob.pl\/eb-jako-narzedzie-marketingu-rekrutacyjnego\/"},"modified":"2023-04-28T14:27:01","modified_gmt":"2023-04-28T12:27:01","slug":"recruitment-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/recruitment-marketing-tools\/","title":{"rendered":"Recruitment marketing tools"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Recruitment marketing tools<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]\n

It\u2019s been known for a while that employer branding is becoming one of the leading elements of the marketing strategy. Why is that? Because we\u2019re dealing with the employee’s market. There is a battle for talents and corporations want to get the best candidates for themselves. Thus, the importance of recruitment marketing is growing, and its assumptions we can implement through appropriate recruitment marketing tools. Read more about them in our article!<\/strong><\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n

Candidates more involved than employers<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”15″][vc_column_text]The fourth edition of the “Candidate Experience” survey conducted by eRecruiter for Friendly Recruitment clearly shows that most companies are aware that an employer branding strategy should be introduced, because only this will ensure the best employees. But while awareness is high, it does not always work in practice. Only 65% \u200b\u200bof companies maintain constant contact with the candidate during the recruitment process. And only half of them inform the candidate about the reasons for being unemployed or rejected from the process.<\/span><\/p>\n

During the disturbing indifference of employers and recruiters who spend up to 5 minutes to decide whether they invite a candidate to recruit, the candidates are much more involved. Most of them need over an hour to prepare their application! So their expectations are rising. Candidates want to be taken seriously. That\u2019s why it\u2019s so important to maintain a relationship with them during recruitment. Meanwhile, most recruiters not only forget about contact with the candidate, but also about informing about the end of recruitment or the reasons for being unemployed.<\/span><\/p>\n

See what other mistakes companies make when recruiting! <\/span>More here.<\/a><\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n

Recruitment marketing tools in the organization<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”15″][vc_column_text]If your organization is not ready to develop an employer branding strategy that is much more complex than individual activities, it can start with a few simple rules for recruiting:<\/span><\/p>\n