{"id":11453,"date":"2018-06-05T16:10:47","date_gmt":"2018-06-05T14:10:47","guid":{"rendered":"https:\/\/www.lovejob.pl\/strona-kariery\/"},"modified":"2023-04-28T14:31:52","modified_gmt":"2023-04-28T12:31:52","slug":"career-site","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/career-site\/","title":{"rendered":"Career site: what should it contain?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Career site: what should it contain?<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

A good presentation of the company to the candidates is one of the basic goals of every organization that cares about effective employer branding activities. One of the basic elements of proper employer branding is the company’s career site, created to attract talents. Do you want to know how to design and complete it? Read on.<\/strong><\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”9952″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n

Career site as an employer brand<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]As an independent site, the career site<\/strong><\/a> suggests a serious approach to employees. It is a great tool for image activities. A lot of international corporations are gradually moving away from the simplified career pages in favor of extensive sites with value propositions, job and internship offers, and career paths.<\/p>\n

Deloitte research shows that 64% of respondents consider it important that their employer has a career site.<\/strong> Therefore, it is worth investing in it. It is impossible to give the candidate the feeling that the career site is just a showcase of the company. He enters it for a new job, and if he doesn’t get what he’s looking for, he’ll leave it quickly.<\/p>\n

The key element of the employer branding strategy is to offer the potential candidate EVP – the unique employer value proposition.<\/strong> This is the main factor that determines whether a potential candidate will be interested in a given organization. It consists of the image of the employer as a whole: from activities showing the employer offering internship programs and promotion opportunities, to presenting work-life balance.<\/p>\n

Employer Brand International conducted research which shows that the most valuable parts of EVP are interesting work and career development. That’s why it’s so important to show these values on your career site.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n

What does a career site consist of?<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n