{"id":12500,"date":"2020-12-30T08:49:28","date_gmt":"2020-12-30T07:49:28","guid":{"rendered":"https:\/\/www.lovejob.pl\/komunikacja-korporacyjna\/"},"modified":"2024-01-22T16:17:10","modified_gmt":"2024-01-22T15:17:10","slug":"corporate-communication","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/corporate-communication\/","title":{"rendered":"Corporate Communication \u2013 4 Golden Principles"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

Corporate Communication: Everything You Need to Know<\/h2>\n[\/nectar_highlighted_text][vc_column_text css_animation=”none”]\n

Corporate Communication \u2013 many employees, upon hearing this phrase, recall complex messages from headquarters that add nothing to their daily routine. But it doesn’t have to be that way! Contrary to appearances, corporate communication doesn’t have to give your team goosebumps. How to achieve this? Learn the four golden principles of engaging internal corporate communication.<\/strong><\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][image_with_animation image_url=”12497″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”50″][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

1. Corporate Communication and Message Consistency<\/h3>\n[\/nectar_highlighted_text][vc_column_text]\n
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Concerning consistency in corporate communication, we can discuss it in at least two contexts. The first is corporate<\/strong> and pertains to the communicative identity of your company \u2013 encompassing the brand book, tone, and image-related phrases. These are all principles developed at the central level that apply to the entire company.<\/p>\n

The second context is internal<\/strong> \u2013 if we employ corporate frameworks for our communication, the content must also possess a consistent character. What the CEO says, what HR communicates, and what the headquarters conveys should align. The result of inconsistent information often deviates from the communicative intentions, leading to the emergence of rumors. Therefore, consistency applies to both the “packaging” and its “content” \u2013 the company should speak with one voice.<\/strong> This is the only way to gain the trust of employees.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

2. Remember the Audience!<\/h3>\n[\/nectar_highlighted_text][vc_column_text]In the headquarters, 80% of employees may be white collars<\/a>, but in your case, it’s 80% blue collars?<\/strong> Try reading the headquarters’ communications while considering the perspective of technical or manual labor employees. We understand that some things simply “have to go,” but don’t be afraid to add your local insights.<\/strong> It’s not just about translating 1:1 from English to any other language. Perhaps it’s worth considering whether a particular word has a more understandable synonym for the audience? Or preparing a checklist at the end of the communication summarizing the actions the employee needs to take?<\/p>\n

Let’s not kid ourselves; internal communication in a company should be, above all, understandable!<\/strong><\/p>\n

Also, choose your tools wisely<\/strong> \u2013 you probably know which channel is most important for a given audience. If not, it’s time to investigate \u2013 our mini-guide<\/a> can help you with that.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

3. Don’t Throw Communications into a Void<\/h3>\n[\/nectar_highlighted_text][vc_column_text]According to Forbes,<\/a> employees who feel heard are 4.6 times more motivated to perform their jobs.<\/strong> Remember that internal corporate communication should \u2013 and must \u2013 incorporate feedback!<\/strong> Not only should you be prepared for potential questions, but try to anticipate them.<\/p>\n

For instance, you can suggest placing FAQs on the intranet to ensure employees aren’t left without answers while also managing your time wisely. Perhaps a Q&A session with the company’s leadership is needed, where employees can inquire about recent decisions made at the central level. Occasionally, directly ask employees what they think about the communication<\/strong> \u2013 whether it’s understandable, conducted with good frequency, etc. Collect feedback and don’t shy away from it![\/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

4. Personalization and Benefits for Employees<\/h3>\n[\/nectar_highlighted_text][vc_column_text]If there’s a chance that an employee might respond with a “so what?” to corporate communication, it means that personalization<\/strong> should take center stage. Enter the world of personalization and the familiar language of benefits<\/strong> known to all marketers. Strive to explain why (and how) the matters you communicate impact employees. What benefits will they notice? Will it make their work easier, allow them to gain new knowledge, or solve specific problems?<\/strong> If you’re unsure how to personalize the communication for employees, here’s a tip: try starting a sentence with “thanks to this, you will be able to…”.<\/strong> Easier, right?[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_column_text]\n
Internal corporate communication requires careful attention and sensitivity. Did you know that according to statistics,<\/a> companies with effective communication have a 50% greater chance of reducing employee turnover? We hope our tips will help you join their ranks! If you need support in this area, feel free to reach out to us.<\/a> We’re happy to answer all your questions and work together to tailor a strategy to your needs!<\/strong><\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][divider line_type=”No Line” custom_height=”30″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Komunikacja korporacyjna \u2013 niejeden pracownik s\u0142ysz\u0105c to sformu\u0142owanie, przypomina sobie zawi\u0142e komunikaty centrali, kt\u00f3re nic nie wnosz\u0105 do jego codzienno\u015bci. A nie musi tak by\u0107! Wbrew pozorom, corporate communication mo\u017ce nie wywo\u0142ywa\u0107 g\u0119siej sk\u00f3rki w\u015br\u00f3d Twojego zespo\u0142u. Jak to zrobi\u0107? Poznaj cztery z\u0142ote zasady anga\u017cuj\u0105cej wewn\u0119trznej komunikacji korporacyjnej!<\/p>\n","protected":false},"author":18,"featured_media":8337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[114],"tags":[141,158,116,142],"class_list":{"0":"post-12500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-komunikacja-wewnetrzna-en","8":"tag-employer-branding-wewnetrzny-en","9":"tag-komunikacja-korporacyjna-en","10":"tag-komunikacja-w-firmie-en","11":"tag-komunikacja-wewnetrzna-en"},"yoast_head":"\nKomunikacja korporacyjna \u2013 4 z\u0142ote zasady - LoveJob Corporate Communication \u2013 4 Golden Principle<\/title>\n<meta name=\"description\" content=\"Can internal corporate communication be engaging? Absolutely! 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