{"id":9419,"date":"2022-03-14T14:33:19","date_gmt":"2022-03-14T13:33:19","guid":{"rendered":"https:\/\/www.lovejob.pl\/czym-jest-kampania-rekrutacyjna\/"},"modified":"2023-04-28T14:21:29","modified_gmt":"2023-04-28T12:21:29","slug":"what-is-recruitment-campaign","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/what-is-recruitment-campaign\/","title":{"rendered":"What is a recruitment campaign?"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

What is a recruitment campaign?<\/em><\/span><\/h2>\n[\/nectar_highlighted_text]
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The recruitment campaign includes a number of marketing activities implemented to attract the best candidates for dedicated positions. Ads edition, talents verification, offers promotion. This is just the beginning. Find out what a professional recruitment campaign looks like and reach the best specialists now!<\/b><\/h5>\n <\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

Why is it worth<\/em> investing<\/span><\/h2>\n

in <\/span>a recruitment campaign?<\/span><\/h2>\n[\/nectar_highlighted_text]
Firstly, a professional recruitment campaign allows you to reach a group of specialists with the necessary qualifications. It means that our job offers will be shown mainly to those who have the key competences. It also saves time. Instead of drowning in a pile of questionable applications, you will get carefully selected resumes from which you are more likely to find the right person.<\/span><\/p>\n

In addition, the recruitment campaign has one more plus. Its promotional activities support building the company’s image (more about employer branding you can read in our <\/span>article<\/span><\/a>). As a result, you will empower your company\u2019s position and increase brand recognition. Effect? Increased conversion rate.<\/span> <\/div>[\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color=”#e8e8e8″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

More about recruitment marketing you can read in our <\/span>article<\/span><\/a>.<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”40″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

How to start<\/em><\/span><\/h2>\n

a recruitment campaign?<\/span><\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9351″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/03\/bruce-mars-FWVMhUa_wbY-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Before we start recruitment and marketing activities, it is worth determining how we want to implement our campaign. Internally, using our own resources, or externally, with the services of a professional agency.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Self-implementation reduces costs. After all, all actions are performed by our employees. However, are those people related to recruitment marketing? Are they oriented enough in current trends? If not, they should be trained. And that comes with an expense.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”8993″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2021\/11\/christin-hume-Hcfwew744z4-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9362″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/03\/krakenimages-376KN_ISplE-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]An external strategy is much more reliable. When deciding on an offer from an agency, we can be sure that a team of specialists is working on our case. By analyzing our needs and specialized market, it provides solutions matched to both our company and current trends. Only such a comprehensive approach guarantees success.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”10″ bottom_padding=”10″ overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column centered_text=”true” column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

What does a recruitment campaign consist of?<\/em><\/h2>\n[\/nectar_highlighted_text]
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A properly designed recruitment campaign includes, among others:<\/span><\/p>\n