{"id":9788,"date":"2022-04-28T13:24:29","date_gmt":"2022-04-28T11:24:29","guid":{"rendered":"https:\/\/www.lovejob.pl\/ile-kosztuje-kampania-reklamowa\/"},"modified":"2023-04-28T14:15:21","modified_gmt":"2023-04-28T12:15:21","slug":"advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/advertising-campaign\/","title":{"rendered":"How Much Does Recruitment Advertising Campaign Cost?"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

How<\/em> Much<\/em> Does Recruitment<\/h2>\n

Advertising Campaign<\/em> Cost?<\/em><\/h2>\n[\/nectar_highlighted_text]
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If you are looking for new employees and want to reach a selected group of candidates, from among whom you are more likely to choose this one, invest in advertising campaign. Paid advertising campaigns are a great way to attract many people with your offer. You can carry out such activities by yourself, but you can also use the services of an EB agency.<\/strong><\/h5>\n <\/div>[image_with_animation image_url=”9669″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

What<\/em> An Advertising Campaign Is All About?<\/em><\/h2>\n[\/nectar_highlighted_text]
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Whether we like it or not, we all see advertising campaigns<\/strong> on a daily basis. They accompany us when scrolling Facebook, while surfing Google, reading blogs and forums. Paid advertising campaign allows you to expand your sales range, and generates more profit. However, this is not its only use.<\/span><\/p>\n

Advertising campaigns<\/strong> are a great solution when you start recruiting for new positions. Together with them, you can reach a wider group of candidates. More! You can even specify which group of them you want to talk to. In this way, you direct the message only to those who you would like to interview.<\/span><\/p>\n <\/div>[\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color=”#e8e8e8″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Are you interested in implementing a recruitment campaign? Read more here<\/a>.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”40″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

Available<\/em> Ad Formats<\/h2>\n

And Their Cost<\/em><\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9752″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/04\/israel-andrade-YI_9SivVt_s-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]If you’re planning to launch your first advertising campaign<\/strong>, you’ll need to define its purpose and choose where you want it to show. You can choose from many systems: Google, Facebook, LinkedIn, Allegro, YouTube, etc. Let’s assume, however, that you want to reach candidates who are actively looking for a job. The Google search engine is probably the place where they spend the most of their time. It is worth placing your ads right there!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Among the most popular formats you will find: text, product, banner, remarketing and many more.<\/strong> But let’s start with the basic one: text ad.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9758″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/04\/scott-graham-5fNmWej4tAA-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9760″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/04\/surface-PLtMP8IGPns-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Typically, the cost of your text ad is calculated based on two billing models. CPC<\/strong>, or <\/span>cost per click<\/span><\/i>, is a model in which you pay for each click on the ad, and the display itself is free. CPM<\/strong> stands for <\/span>cost per mille<\/span><\/i>. Here, you pay for every thousand views, regardless of the clicks.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The cost of each ad depends on many factors, including target audience, when and where you publish it, industry, and more.<\/strong> One company will advertise their product and pay 0.20 PLN per click, for the other – with the same product, the cost of acquiring a customer is 2 PLN.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9762″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/04\/domenico-loia-hGV2TfOh0ns-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”40″ overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

Benefits<\/em> Of<\/h2>\n

An Advertising Campaign<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”]
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According to <\/span>Glassdoor research<\/a><\/strong>, the two most popular promotion channels are the employer’s website<\/strong> and Social Media profiles<\/strong>. For this reason, it is worth being interested in launching an advertising campaign on such portals as Facebook, Instagram, and LinkedIn.<\/span><\/p>\n

Check the benefits of Social Media advertising campaign:<\/span><\/p>\n