{"id":9871,"date":"2022-05-16T12:08:31","date_gmt":"2022-05-16T10:08:31","guid":{"rendered":"https:\/\/www.lovejob.pl\/?p=9871"},"modified":"2023-04-28T14:12:58","modified_gmt":"2023-04-28T12:12:58","slug":"candidate-persona","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/candidate-persona\/","title":{"rendered":"Candidate Persona – How To Build It?"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

The Candidate Persona<\/em> – How to Build It?<\/h2>\n[\/nectar_highlighted_text]
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If you want to start recruiting and reach the right candidates, you should consider your communication strategy. Regardless of whether you plan to implement a paid advertisement campaign or a job offer in social media, you must remember your recipient. To do this, create a persona profile, your reference candidate, and you will see how effective your advertising efforts will become! See how to build and use a candidate’s persona in recruitment and EB activities.<\/strong><\/h5>\n <\/div>[nectar_image_with_hotspots image=”9865″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/05\/hal-gatewood-weRQAu9TA-A-unsplash.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

Who Is<\/em> A Candidate Persona In Recruiting?<\/em><\/h2>\n[\/nectar_highlighted_text]
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Persona, representative of a given target group<\/strong>, is a description of the character you are speaking to in your communication, e.g. in a recruitment campaign. It is the foundation of recruitment, communication and employer branding activities<\/strong>. A well-researched persona provides valuable information about the needs of your audience, as well as helps you achieve the goals of the campaign and keep the candidates engaged.<\/span><\/p>\n

In order to build the candidate persona, use the available statistical data; you can get them from performance measurement tools such as Google Analytics. What you will need will be information on education, career path, experience, etc.<\/strong><\/span><\/p>\n

If you do not have such data, you can create your persona based on your expectations of who you want to address your messages to. Begin by identifying the following elements of the characteristics:<\/span><\/p>\n