{"id":9932,"date":"2022-05-31T11:17:24","date_gmt":"2022-05-31T09:17:24","guid":{"rendered":"https:\/\/www.lovejob.pl\/kpi-w-dzialaniach-employer-brandingowych\/"},"modified":"2023-04-28T14:10:46","modified_gmt":"2023-04-28T12:10:46","slug":"what-are-the-kpi-in-employer-branding","status":"publish","type":"post","link":"https:\/\/www.lovejob.pl\/en\/what-are-the-kpi-in-employer-branding\/","title":{"rendered":"What Are The KPI In Employer Branding"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

What<\/em> Are The KPI<\/h2>\n

In Employer Branding<\/em><\/h2>\n[\/nectar_highlighted_text]
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Why is it worth using KPI in employer branding activities? <\/strong>In order to rate if our employer branding activities are effective, their performance indicators (KPI) should be measured. Thanks to them, we can monitor the progress in achieving the goal. Read more.<\/strong><\/h5>\n <\/div>[nectar_image_with_hotspots image=”9916″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/05\/stephen-dawson-qwtCeJ5cLYs-unsplash-scaled.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

What is KPI?<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]KPI are key performance indicators<\/strong>, and also the basis of employer branding activities. By assigning them a specific numerical value, it is possible to track the status of the strategy implementation process<\/strong>. Depending on the industry in which the organization operates, as well as the strategy and the specific features of the company, KPI differ from each other.<\/span><\/p>\n

Why is it worth having KPI?<\/strong> There are many advantages. First of all, pursuing a goal, no matter what it is, requires navigating through the flood of information. Using KPI is a great way to reduce this data to a small number of the most important information. Second, KPI are very transparent. By regularly monitoring them, we are able to determine the implementation status of the adopted strategy and identify problems to be solved.<\/span>[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color=”#eaeaea” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

You can read more about defining KPI here.<\/a><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”3\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#dd3333″ style=”half_text”]\n

KPI<\/em> In Employer Branding Activities<\/em><\/h2>\n[\/nectar_highlighted_text][vc_column_text]A well-built employer brand supports the acquisition of candidates<\/strong>, including passive ones, who are the most numerous on the job market. It is therefore worth taking all the necessary steps to create the image of an attractive employer worth working for. KPI are crucial in this process.<\/strong> Their definition and monitoring will help you achieve the goal and indicate the problems that you need to eliminate.<\/span><\/p>\n

What KPI should be used in employer branding activities?<\/strong> Here are some examples:<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_image_with_hotspots image=”9918″ preview=”https:\/\/www.lovejob.pl\/wp-content\/uploads\/2022\/05\/cardmapr-qD2Q4j3W9lU-unsplash-scaled.jpg” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”]

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