We have created a distinct branding and communication strategy based on specific values that reflect the mission of the new Department. In doing so, we demonstrated “resources and capabilities,” encouraging businesses to collaborate.
The dedicated branding for the new Department included the development of an umbrella brand along with sub-brands for coexisting teams within the organizational structure. We showcase the teams in an inclusive manner, indicating both their individuality and the synergy of their actions. The creative concept is based on the connections that the new Department has internally (business units) and externally (innovations, market, trends). The new Department aims to take action, thus implementing innovations in a tangible way.