We reach people searching for specific information on Google by means of text and image ads to generate valuable traffic on the dedicated career portal https://www.poznajmysie-vesuvius.pl/.
In order to fully exploit the potential of online advertising opportunities on Google we decided to choose the most effective advertising formats. These include simple text ads in Google search results and call-only ads which allow candidates to contact a recruitment supervisor directly (from the ad level). We also create graphic ads displayed on Google partners’ websites and directly in candidates’ Gmail mailboxes, as well as responsive display ads in which, thanks to artificial intelligence, the most effective combinations of text and images are selected.
By means of remarketing (graphic) ads we return with the message to people who have interacted with the career portal. Thanks to this we increase employer brand awareness and encourage candidates to apply for job offers on the career portal.