Career page – how to do it right?
The career page is one of the most effective employer branding tools. Apart from the fact that it empowers the employer image as well as it creates a positive Candidate Experience, it is also an important element of recruitment campaigns. Unfortunately, many employers still don’t know how to do it right. In this article, we will try to explain how to begin!
What is the career page for?
A properly built career page implements the assumptions of the EB strategy and is the core of recruitment campaigns. And here’s why:
#1 Brand awareness
A properly constructed career page presents the company’s values. According to Glassdoor research, it is one of the elements that candidates pay the most attention to. The others are:
- professional development opportunities
- work-life balance elements
#2 The most desirable place for applicants
Now since you know it, use it! Create a visually attractive and extraordinary page from which the job seeker will find out why he should work for you. It is the perfect place to present all the advantages of your organization.
We say more about recruiting candidates on the Internet in the article.
As many as 77% of job seekers look for a job via employers websites.
#3 Spontaneous applications
And, if your career page attracts attention and clearly presents all the benefits of the job, there is a chance that a non-job seeker will apply for the designated position, too!
The perfect career page. What does it look like?
A well-organized career page provides the candidate all the key information about working in a given company. In addition, it helps him assess whether his values are in line with what the company believes in or not. So when working on the career page, pay attention to the following:
#1 Original storytelling
Describe your company as the background for the extraordinary stories that your employees create. Use their own experiences for this. Perhaps one of them will agree to post a quote or give an interview that will encourage potential employees to apply.
Take a look at how we used the testimonials in the career page project for Vesuvius Polska.
#2 Mobile first
Responsiveness, adjusting the website to display on mobile devices, is now a must have. Since many of the potential employees prefer this method of application – via a smartphone, you should pay attention to whether your page is responsive or not.
#3 Make it user-friendly
A good page makes it easier for the reader to consume the content, both on the design and copywriting level. So when building text for a page, remember to:
- create simple forms
- place visible CTA that draws attention e.g. Apply, cause it’s worth it!
- attractively present all the offers
And from the design side, focus on:
- simple interface facilitating intuitive navigation
- optimal positioning in Google search engine
- tools for measuring the effectiveness of your activities
Bringing all these factors into life, you will get a page that will not only encourage jobseekers to apply, but also start attracting those who may be interested in it… spontaneously!
When should you ask for help?
The career page is one of the elements that you should take care of when implementing a recruitment campaign. However, since its design may be difficult, it is worth considering using the services of an agency.
As part of the employer branding agency’s offer, you get:
- ready page design including UX/UI elements
- IT integration with ATS systems
- original content tailored to the target audience
- graphic media consistent with the company’s image