Design and implementation of a corporate website with a career page. Improve in conversion by increasing the number of valuable applications.
Challenges of the Aviation Valley leader
The demanding market of employers in the aviation industry and the difficulties in finding candidates with high competences and development potential mean that organizations in this sector must think carefully about their marketing activities.
One of the most effective recruitment and image tools is an attractive, well-designed and fully responsive corporate website with a dedicated career page that gathers traffic from online campaign and makes the application easy.
The design of the new corporate website of EME Aero, together with the dedicated career pgae, included conceptual work, which forced all specialists involved in the task to “step into the shoes of the visitor”.
First, we defined the needs of candidates visiting the website. In this way, we were able to determine and then implement a number of improvements to facilitate navigation aroun dthe site, as well as obtaining valuable information about the company and the application.
The design of the website included not only the creation of visualization and content development, but also the UX/UI strategy and coding from scratch.
The website is a key point of contact between the brand and potential partners and candidates, which is why it was created to achieve specific business goals focused on conversion through contact and application. A friendly interface, built-in filtering, interactive elements that attract attention – these are just a few of many design methods used to make the user perform a specific action.
The new EME Aero website is a great place for interested candidates and partners to get to know the employer’s brand. It is also an important element of online campaigns implemented as a part of brand marketing activities.
As a place that concentrates all traffic from digital performance image and recruitment campaigns, it is a tool that significantly increases the chance of acquiring a large number of valuable applications, and also provides many positive values in the Candidate Experience.